Priced like a supply yard, not a SaaS.
Three line items, one retainer. You know within one job whether this pays for itself — a single pool install covers about 60,000 leads.
Raw
The permit record, cleaned up and deduped.
- Homeowner name & property address
- Permit number, issue date, description
- Job valuation
- Owner-pulled flag where published
Skip-Traced
Everything in Raw, plus the phone number.
- Everything in Raw
- Homeowner phone number (skip-traced)
- Call the same morning the lead lands
- Bad numbers don't bill — tell us and we credit you
+ Direct Mail
Add-on: a postcard ($2.91) or letter ($3.33) to the homeowner with your name on it.
- Postcard 4×6 or full-page letter, printed & mailed to the property
- Your company name, your phone number, your return address
- Mailed within 48 hours of the permit posting
- Stacks with Raw or Skip-Traced
The $100 retainer
No subscriptions. You put down $100, we deduct leads as they deliver — 100 raw leads, or 33 skip-traced, or any mix. When your balance drops under $20 we email you a heads-up. Top up anytime, and the balance never expires.
Straight answers.
Where does the data come from?
Public county and city building permit records. Every jurisdiction that issues a permit publishes it — we just collect it faster than anyone else and put it in a format you can actually use.
How fresh are the leads?
We scrape every morning. A permit issued yesterday is in your inbox today. In this business a week-old lead is a dead lead — we don't sell those.
What format do I get?
A CSV by email, daily. Homeowner name, property address, city, state, zip, permit number, issue date, job description, and valuation. Skip-traced leads add the homeowner's phone number as an extra column.
What about owner-pulled permits?
When the county publishes who pulled the permit, we flag owner-pulled ones. Some contractors skip them, some love them (homeowner doing it themselves often changes their mind). Your call — you get the flag either way.
Which counties do you cover?
Miami-Dade FL, Mesa AZ, Maricopa County AZ, New York City, Philadelphia, and West Sacramento CA today — roughly 39,000 permits and growing. We add counties weekly. Need yours? Email us and we'll tell you honestly how long it'll take.
How does the retainer work?
You put down $100. Every lead we deliver deducts from the balance at your rate ($1 raw, $3 skip-traced). We email you when it drops under $20. Top up whenever — the balance never expires and there are no monthly fees.
Am I locked into anything?
No. No contracts, no subscriptions, no minimums. If the leads don't turn into jobs, stop topping up and we're done.